In yesterday's post we looked at the correspondences between Gucci's Pre-Fall 18 lookbook and a Dario Argento film. Yet, at times, if you look carefully at Gucci's collections and know your art, you can even spot other references maybe taken from precise paintings.
We have already looked at such arty references in a previous post about another Alessandro Michele fashion collection for Gucci, but art connections can be found also in campaigns linked with other products.
As you may remember, in Summer Gucci launched an interior design collection that was then sold in the shops and online from September (an unusual release date since such capsule collections of interior design objects are usually launched during Milan Design Week, but in this case the house was probably trying to build up the interest of consumers for Christmas...).
The collection featured a series of objects, from cushions and candles to incense trays, chairs, silk screens (at around $30,000 they are the most expensive pieces in the line...), silk and vinyl wallpaper, metal folding tables, tableware, candles, and incense trays (produced by Richard Ginori, owned by Kering; since 2014 Alessandro Michele is also the Creative Director of the historical porcelain manufacturer).
Many of these products depict some of Gucci's famous motifs or elements borrowed from Michele's recent collections, such as floral and geometrical patterns, animal embroideries, eye designs, butterflies and bees. The line was launched in Summer with illustrations by artist Alex Merry.
Interestingly enough some of the illustrations call to mind the style of Hungarian painter József Rippl-Rónai (a member of the Post-Impressionist group called Les Nabis), who had a passion for interior scenes.
Pink prevails in Merry's illustrations while Rippl-Rónai's favourite shade seemed to be a bright shade of yellow. Yet the way Merry framed the scenes and some of the perspectives illustrating Gucci's products are reminiscent of the Hungarian painter's style (his scenes at times featured also screens, an interior design element from the Gucci collection that Merry also added here and there in the campaign illustrations).
Since the festive season is approaching we are going to leave you for today with a 1910 painting by Rippl-Rónai depicting a Christmas scene. Get inspired!
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