It's always a pleasure to do follow ups on artists, architects or designers featured on this site, especially when they come up with some clever ideas. In January, for example, we looked at the geometric world of Jamie Bruski Tetsill's Shapes of Things Ltd (SOTLTD).
Since that interview Tetsill was busy working with digital designer Gavin Murdoch and sound composer Chris Cooper who injected their magic into a series of animations for the brand site. Besides, the designer also came up with a childrenswear collection dubbed The Kids Collective.
The collection includes a wide range of affordable products - from bibs and blankets to jumpsuits and hoodies (check out the e-store here) - and incorporates clothing for children aged 0-14 years. All the garments are characterised by eye-catching vinyl appliquéd geometric shapes in bold neon colours or holographic textures to help kids expressing themselves in total freedom, while encouraging at the same time equality since no product has gender-specific colours.
While promoting the unifying power of geometry, the geometric shapes call to mind seminal textiles by Gunta Stölzl, typographic experimental alphabets tuned on the future and Space Age such as Wim Crouwel's and the dynamism of the Constructivists' artworks.
"I used to love patterns and plasticky textures as a kid and that's what inspired me for this collection," Tetsill told Irenebrination. "For what regards the campaign I have been looking instead at toys for a while and tried to de-construct them.".
The Kids Collective is accompanied by a campaign refusing the commercial exploitation of children, and celebrates the creative power of kids.
"The more I research into childrenswear, the more I get ideas about where I can take the collection next year. It would be cool to develop further functional clothes and get kids involved in the process," Tetsill stated.
"It would be amazing for instance to get kids to design their own patterns using my textures, so that they could get a personal product and learn something as well. Geometrical shapes are educational, but, in this way, the brand's design ethos would help kids achieve their full potential."
Tetsill, who started producing womenswear collections in 2008 and has since then also produced interior design pieces, conceives his childrenswear as part of a wider plan.
"I've always considered myself as an artist or a surface designer and Shapes of Things doesn't restrict me or pigeonholes me into one category such as 'fashion' or 'men and womenswear', but allows me to work with other people - animators, designers, graphics - and develop collaborative and innovative ideas."
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