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« Fashion comparisons: three Western photo shoots | Main | Mineral fashion: Cala Ossidiana »

July 23, 2009

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Barrie Baird

I think this is a good campaign from La Perla. Raising awareness on breast cancer through this exhibition serves a dual purpose – to send a message to women out there that they need to care for their bodies to avoid this terrible disease and that they can do this with the help of La Perla’s fine lingerie pieces. Got to give credit to the people behind this moving marketing and awareness campaign.

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